Tamara puts the va-va-VROOM into Ultimo! Racy Ecclestone strips down for lingerie deal

She is known for being the daughter of Formula 1 boss Bernie Ecclestone, but Tamara has landed a new modelling job away from her father’s limelight.

The 26-year-old socialite and model has been revealed as the new face and body of Ultimo lingerie.

And she appeared to be having a blast while showing off Michelle Mone’s latest underwear range for the firm.

New face and body: Tamara Ecclestone has been revealed as the new model for Ultimo lingerie and poses here in a black and red floral bra and knicker Orient set

Kelly Brook and Mel B have previously been spokeswomen for the brand, but now it’s Tamara Ecclestone’s turn in the spotlight.

She was photographed in a series of lingerie sets, from black and white polka dot covered knickers to leopard print bras.

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Tamara then changed into black and red floral designs before displaying a classic black set, which appeared to be Ultimo’s version of a push-up bra.

The star also has a busy summer ahead, as she is starring in a reality TV show called Tamara’s World.

Extravagant setting: She lives in a £45 million London home, so its no surprise the was photographed in a luxurious setting for the backdrop as she modelled the Odyssey bra

Push up! Tamara models the Dazzle bra for Ultimo - the company that has previously employed Kelly Brook and Mel B as models

She will be filmed renovating her £45 million London home alongside her stockbroker partner Omar Khyamie.

Tamara is also set to launch her own range of hair care products, in a bid to become an entrepreneur.

The model told the News of the World: ‘I’m not just Daddy’s little girl, I’m a passionate young woman with aspirations and ambitions.’

And she certainly has been living life in the fast lane lately, having also stripped off for a new PETA advert earlier this month.

Animal prints: Tamara models the Seduct shorts from Ultimo in leopard print, which she accessorised with dangling earrings and a matching bracelet

Her boss: Ultimo boss Michelle Mone poses with her new model Tamara after they finished the shoot

She has posed for three PETA adverts in total, to raise awareness for the charity ‘People for the Ethical Treatment of Animals’.

But when she’s not posing in her underwear, Tamara can be regularly seen on the party circut and tweeted last night: ‘Petra and at party too much champagne.’

She had attended a party with her sister Petra in Monte Carlo, Monaco, where she is currently staying with her father too.

Bernie, Petra and Tamara were spotted today before the Monaco Formular One Grand Prix at the Monte Carlo circuit.

Career ambition: The socialite also has a busy summer ahead, as she is starring in a reality TV show called Tamara's World

Family time: Father Bernie, sister Petra and Tamara were spotted today before the Monaco Formular One Grand Prix at the Monte Carlo circuit

Read more: http://www.dailymail.co.uk/tvshowbiz/article-1392071/Tamara-puts-va-va-VROOM-Ultimo--Racy-Ecclestone-strips-lingerie-deal.html#ixzz1NnX0KFZT

Tamara puts the va-va-VROOM into Ultimo! Racy Ecclestone strips down for lingerie deal | Mail Online

This is not just an M&S ad, this is an offensive M&S ad... Lingerie posters deemed 'too sexually suggestive'

A series of M&S lingerie adverts have come under fire for their 'provocative' content.

The advertisements, featuring close-up images of a model's cleavage coupled with slogans such as 'Perfect fits' have drawn complaints from viewers who deemed the posters too sexually suggestive to be shown where children might see them.

The adverts were among 8,000 over the past three years that have attracted complaints because of their effects on children, according to analysis from the ASA (Advertising Standards Authority).

Controversial: This M&S advertisement drew complaints from viewers concerned the provocative content was too sexually suggestive for children

Fashion brand Diesel also featured in the list thanks to its controversial campaign showing a woman taking a photograph down her bikini bottoms while a lion approaches, and a second featuring a woman revealing her breasts to a CCTV camera.

At the time of broadcast, the M&S adverts were cleared for use, deemed a 'fair' way to advertise adult lingerie, but both Diesel ads were banned from being used as billboard posters.

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The ASA ordered that the images could only be used in adult magazines, saying they considered they might 'encourage behaviour that was anti-social or irresponsible'.

The results from the ASA's research will form part of the government's Bailey review of the commercialisation and sexualisation of children, expected to be released later this week.

Provocative: Posters for Diesel were banned from being used as billboards after accusations of indecency and promotion of anti-social behaviour

Flashing: The posters carried a cryptic headline apparently celebrating outlandish anti-social behaviour that the ASA deemed inappropriate to be viewed by children

The report is set to explore ways in which parents can help protect their children from what David Cameron last year called an 'invasion' of sexually provocative content.

Cameron warned: 'More and more today, sexually provocative images are invading public space – space shared by children.

'In the Tube station, at the bus stop, on the billboard – there’s the creeping sense that we’re sleepwalking to a place where "porn is the norm".'

The Bailey review comes in response to a poll published in December, where more than 80 per cent of parents confessed they thought children were forced to grow up too quickly.

Turning heads: The M&S adverts were among 8,000 over the past three years that have attracted complaints because of their effects on children

The report approaches the idea of creating a 'family friendly society that protects children and lets parents be parents'.

Reg Bailey, chief executive of the Mothers' Union and leader of the review, said parents were struggling against the 'slow creep of an increasingly commercial and sexualised culture and behaviour', and had been left feeling as though 'traditionally trusted controls' like the 9pm TV watershed had become less rigorous and the lines more blurred.

With his report he says he plans to give parents the support and encouragement they need to help their children 'understand and resist the harms they face'.

Read more: http://www.dailymail.co.uk/femail/article-1387541/This-just-M-S-ad-offensive-M-S-ad--Lingerie-posters-deemed-sexually-suggestive.html#ixzz1MWrb9vi1

BAR REFAELI SUPER SEXY FOR PASSIONATA LINGERIE